Strategic and impact-driven Senior User Experience Researcher and Business Analyst with over 15 years of experience leading user research and digital transformation initiatives for Fortune 500s, public institutions, and mission-driven brands including Microsoft, the City of Seattle, Expedia, Procter and Gamble, and Rick Steves’ Europe.

I specialize in combining deep qualitative, quantitative, and mixed-methods research with business analysis to uncover meaningful user insights and align them with product strategy. My approach is rooted in evidence-based decision-making, whether conducting usability studies, building ontologies to support LLM-powered personalization, or developing integrated dashboards that translate complex data into actionable intelligence.

From building WCAG-compliant portals for public utilities and crafting data-informed media planning tools for global marketing to leading competitive audits and heuristic evaluations for e-commerce platforms, I consistently deliver scalable, user-centered solutions. I thrive in cross-functional environments, where I can lead discovery, define strategy, and articulate user needs in ways that influence design, content, and product direction.

My portfolio reflects a commitment to inclusivity, accessibility, and problem-solving with empathy and rigor. I’ve helped shape content strategies through user journey mapping and persona development, optimized platforms through accessibility testing and KPI-driven analysis, and enhanced team processes by formalizing research operations.