Resume
User Researcher / Business Analyst
Over 15 years of experience leading user research and digital transformation initiatives for Fortune 500s, public institutions, and mission-driven brands including Microsoft, the City of Seattle, Expedia, Procter and Gamble, and Rick Steves’ Europe.
Summary
I specialize in combining deep qualitative, quantitative, and mixed-methods research with business analysis to uncover meaningful user insights and align them with product strategy. My approach is rooted in evidence-based decision-making, whether conducting usability studies, building ontologies to support LLM-powered personalization, or developing integrated dashboards that translate complex data into actionable intelligence.
From building WCAG-compliant portals for public utilities and crafting data-informed media planning tools for global marketing teams to leading competitive audits and heuristic evaluations for e-commerce platforms, I consistently deliver scalable, user-centered solutions. I thrive in cross-functional environments, where I can lead discovery, define strategy, and articulate user needs in ways that influence design, content, and product direction.
My portfolio reflects a commitment to inclusivity, accessibility, and problem-solving with empathy and rigor. I’ve helped shape content strategies through user journey mapping and persona development, optimized platforms through accessibility testing and KPI-driven analysis, and enhanced team processes by formalizing research operations.
Areas of Expertise
Consulting:
Strategic Planning, Research-Driven Product Strategy, Stakeholder Alignment, Design Thinking, Business Case Development, Roadmap Planning, Project Scoping, and Client Expectation Management.
Leadership:
Cross-Functional Collaboration, Stakeholder Communication, Ownership and Accountability, Process Development, Decision-Making, Workshop Facilitation, Mentorship, and Emotional Intelligence.
Research:
Problem Framing, Qualitative & Quantitative Methodologies, Mixed-Methods Research, Usability Testing, Insight Synthesis, Heuristic Evaluation, Competitive Audits, Interviews, and Journey Mapping.
Analysis:
KPI Development, Business Process Modeling, Benchmarking, Cost/Benefit Analysis, Fit/Gap Analysis, Data Analysis, Metadata Design, Ontologies, Relational and Object-Oriented Databases.
Content:
Content Audits, Content Strategy, Content Modeling, Storytelling, Accessibility and WCAG Compliance, UX Writing Collaboration, Semantic Structuring for AI/LLM Readiness, and Information Design.
Design:
Human-Centered Design (HCD), Human-Computer Interaction (HCI), UX Design Principles, Wayfinding, Holistic System Design, Service Design, Accessibility Best Practices, Wireframing, and Prototyping.
Technical:
Computer Science, HTML, CSS, Requirements Gathering, Functional Specs, Agile Methodology, Figma, Adobe Creative Suite, Microsoft Office, User Flows, and Mobile/Web Application Development.
Attributes:
Strategic Thinker, Highly Organized, Detail-Oriented, Strong Written and Verbal Communication, Time Management, Task Prioritization, Collaborative Mindset, Empathetic, and Adaptable.
Work History
Senior Information Architect
Microsoft | Remote
March 2025 - June 2025
Designed OWL-compliant semantic ontologies for the Microsoft Learn Platform, enabling machine-readable relationships between roles, tasks, topics, and skill levels, laying the foundation for LLM-powered content delivery.
Improved adaptive learning pathways by defining structured metadata that enhanced AI personalization and intent recognition across technical training modules.
Increased content discoverability by implementing a scalable information model that linked user goals to relevant learning materials, streamlining content access for millions of users.
Senior User Experience Researcher
Expedia Group | Remote
January 2024 - March 2024
Led a competitive audit of 8 global travel web properties, identifying usability gaps and UX best practices that informed redesign recommendations for core platforms.
Defined clear research objectives and selected mixed methods approaches, ensuring data collected aligned with stakeholder goals and could drive actionable product decisions.
Senior Business Analyst
Procter & Gamble | Remote
February 2023 - October 2023
Partnered with Product Owners and SMEs to define user and business requirements for an Integrated Media Solutions (IMS) platform, resulting in a centralized Single Source of Truth (SSoT) for global media spend data.
Led end-to-end user research, including usability testing and iterative feedback loops, which directly informed design decisions and increased stakeholder confidence in product-market fit.
Senior User Experience Researcher
Microsoft | Remote
February 2022 - January 2023
Collaborated with cross-functional leaders at Microsoft to define strategic enhancements for the next-gen Customer Success Platform, aligning product vision with enterprise support goals.
Synthesized qualitative findings into actionable insights, identifying key opportunity areas that shaped product direction and informed architectural decisions.
Senior Business Analyst
City of Seattle: IT Department | Remote
February 2022 - January 2023
Collaborated with City of Seattle IT, City Light, and Seattle Public Utilities to design and test a WCAG-compliant self-service portal, improving access to utility account management for over 1 million residents.
Ensured inclusive service delivery by incorporating features for financial hardship support, escrow, and third-party management—directly addressing the needs of vulnerable populations.
Senior User Experience Researcher
Zonar Systems | Greater Seattle Area
August 2018 - October 2019
Directed user research across diverse operator groups, uncovering usability barriers
that informed interface improvements and boosted task efficiency in field environments.Founded and formalized the ResearchOps function at Zonar, standardizing research workflows and embedding user insights into agile product development cycles, accelerating decision-making and reducing design iteration time.
Senior User Experience Researcher
London Drugs | Greater Seattle Area
January 2016 - March 2016
Improved site find-ability by 22% on a major e-commerce platform through user-centered research, directly contributing to increased product discoverability and customer retention.
Delivered a virtual report and executive briefing, translating research insights into prioritized recommendations that shaped strategic roadmap decisions at the leadership level.
Senior Content Strategist
Gates Foundation | Greater Seattle Area
September 2015 - December 2015
Conducted 20 in-depth user interviews via Zoom, generating detailed personas and customer journey maps that directly informed the advocacy website’s content strategy.
Designed and executed a comprehensive research plan and testing script, identifying key messaging gaps and aligning content structure with user goals and behaviors.
Senior User Experience Architect
The Garrigan-Lyman Group | Greater Seattle Area
June 2011 - July 2015
Led information architecture and usability research for the responsive redesign of Rick Steves’ Europe, conducting in-depth user interviews, tree tests, and usability studies that reduced navigation confusion and guided a content reorganization impacting over 10,000 pages.
Served as responsive design strategist, collaborating with developers and stakeholders to translate research insights into scalable IA patterns and mobile-first design solutions, improving task completion rates for key user flows including tour search and guidebook access.
Education
University of Washington
Bachelor of Arts
Interdisciplinary Art
GPA 3.4
University of Washington
Master of Science
Technology Innovation
GPA 3.9 (In progress)
Awards
Washington State Public Arts Roster
ArtsWA - Art in Public Places, 2023-2025
Teacher of the Year
AIS Bachelor of Science Program, 2006